Leads are the fuel contractors use to power their businesses. Without a reliable system for managing and converting leads, potential clients can slip through the cracks.
Contractors can acquire leads by using online lead-generation websites. These websites connect homeowners with contractors based on their service requests and demographics. They also offer a variety of tools to promote their services and attract customers. Click on Leads for Contractors for more info!
Angi Ads
Some contractors have found Angi (previously Angie’s List) to be a valuable tool for new business and customer acquisition. However, many others have encountered challenges with the platform, citing issues such as fake or low-quality leads and hidden subscription terms.
Despite these drawbacks, Angi can provide valuable access to qualified leads by targeting homeowners who are actively looking for home services. This targeted approach can help contractors save time and resources while improving their online visibility and market reach.
To maximize their Angi experience, contractors should invest in an eye-catching profile and encourage customers to leave positive reviews. Additionally, setting competitive prices and focusing on quality of service can help contractors stand out from their competition. By implementing these strategies, contractors can maximize the value of their Angi investment and achieve long-term success with the platform.
HomeAdvisor
HomeAdvisor is an online marketplace that matches homeowners with contractors for projects. It can be a great way to get business, especially for new businesses. However, it can also be costly and time-consuming. It is best used as a supplement to other marketing strategies, like SEO or social media.
Its homeowner-facing cost guides are a valuable resource for customers with home services needs. These guides outline the average costs of common projects and explain factors that affect those costs. This can help customers make informed decisions about the work they need done.
For pros, HomeAdvisor provides a number of ways to generate leads, including Market Match and Exact Match Leads. Pros are charged for each lead they receive and those charges go towards their monthly spend target. They are also responsible for quoting and claiming leads, and they cannot resell or remarket the leads to third parties. They are also required to agree to HomeAdvisor’s terms of service and Key Terms.
Google Business Profile
Google Business Profile is an essential online marketing tool for contractors and home services businesses. Whether potential customers are looking for a roofer, HVAC contractor, remodeling service provider, landscaper, plumber or a home inspector, GBP ensures that the relevant information they need is visible. By maintaining a fully-optimized profile, you can make sure that customers see accurate and consistent business information across all platforms.
Moreover, GBP allows you to showcase photos of completed projects and set operating hours. It also allows you to respond to reviews and interact with customers. In fact, engaged businesses are favored by search algorithms and are considered more trustworthy than those that don’t. Regularly updating your information and posting updates can boost your visibility and improve your profile’s SEO. Answering questions on your GBP is another way to increase visibility, especially when you provide helpful answers and relevant now information. Lastly, you should consider enabling direct messaging on your profile.
Modernize
Modernize is a company that provides homeowners with quotes for new windows, solar installation, roofing, heating and cooling, and other home improvement projects. The website also offers homeowners the option to compare pricing from multiple contractors through a free quote tool. The company also has online checklists and price calculators to help homeowners prepare for their projects.
Modernize’s lead generation service provides a steady stream of homeowner leads that are ready to meet with local contractors. These inbound calls are delivered to a business’s CRM in real-time, allowing them to be prioritized and responded to immediately. This helps reduce costs per acquisition and improves conversion rates with optimized call handling.
By outsourcing their lead generation needs to Modernize, home improvement contractors can focus on the more important aspects of running a successful business. This can free up more time for the sales team to close deals and grow the business. It can also allow them to invest more into the company’s digital marketing strategy and expand their reach.